What is it?
Despite looking more like a cactus, aloe vera actually belongs to the lily family. It grows in sunny, dry climates such as those found in parts of Africa and India and has been used medicinally for years. The plant’s gel contains more than 75 valuable nutrients and 200 active compounds including vitamins A, B, C, E and minerals such as calcium, copper, chromium, potassium and zinc.
Why do we use it in our products?
- It acts as a moisturiser, hydrating skin without making it greasy
- It has anti-inflammatory properties that can help to treat acne and other chronic skin problems
- It contains antioxidants that fight ageing, improving the firmness of skin
- It reduces the appearance of stretch marks